On Whipping Out the Mobile Phone When Someone Else Is Talking To You

I was talking with someone the other day about how people tend to whip out their mobile phones in the middle of meetings and start texting/checking email/doing something other than paying attention to the meeting.  I think this is pretty rude, but it seems to be a way of life for some people.
This article in the Times discusses it.
http://nyti.ms/f47V3K