Trademarks and March Madness

Although it is after March Madness, I wanted to post about this story on NPR the other day about how aggressively the NCAA and its attorneys pursue trademark infringement relating to March Madness.  Unfortunately, it looks like you'll have to listen to the audio to get the whole thing.  From my conversations with someone who knows a lot more about trademark law than I do, I can understand why they are so aggressive about it.