How To Lose A Customer By Suing Them

A customer went to his local Chevrolet dealership and, while his car was in for repairs, borrowed a loaner car from the dealer. The car was insured under the dealer's insurance policy. The customer was involved in an accident, and the dealer's insurer then turned around and sued the customer for the damage sustained to the vehicle.  As the customer was a permissive user of the dealer's loaner car, an appellate court in New York ruled against the insurer.  I would imagine, however, that this customer will not buy a GM car ever again.