Mobile Service Spikes in University Park During Football Games

Saw an article in the Daily Collegian about various mobile phone carriers and their efforts to remedy service spikes during football games. When I was there for the Youngstown State game, I had no problem contacting René/Richie to meet up before the game. That, I realize, was a minor game and I also was not trying to call during halftime.
I realize that it is difficult for providers to be able to provide service of this nature, especially when they only need it for a few days a year. On the other hand, I'm glad they're looking into it. I don't think text messaging is a valid solution, since it costs extra money.
As far as people complaining about meeting up, prior to the game, they could arrange a meeting place before the game. This is what people did before the invention of mobile phones.